The purpose of Yithethe maAfrika is to enhance, maintain and protect the public reputation and image of destinations, organizations, high-profile people, politicians, companies, projects and/or products. This will result positively towards:

• image building
• higher media AVEs
• turnover and profit
• investment
• delivery
• socio-economic development
• job creation
• fighting poverty
• empowering
• counteracting negative perceptions
• nation-building
• relationship development

Yithethe maAfrika offers total media solutions through industry standard media strategizing, public relations and communication management services that include:

• strategies and plans
• project management
• media management and publicity
• development and production of media communication products, including new media, in-house publications, magazines, funded publication, DVD, and presentations.
• campaigns and promotions
• speech, letter and script writing
• effective two-way communication
• networking
• internal and external communication
• graphic design
• corporate identity
• event management
• sponsorships
• bid documents
• workshops
• educating & informing
• corporate social investment
• media planning and buying when necessary